Shopping carts are vital to sales and success of eCommerce, including eBooks sales. I have found the easiest way to do this is to sign up for a PayPal account, if you do not already have one, and make sure to let them know you are a merchant. This will allow you to create a myriad of PayPal purchase buttons. You can create buttons that will say “subscribe”, “pay now” or “add to cart.”

Each option does a specific action on their cart so make sure you learn how to use it inside and out. It works well for subscription purchases or one time purchases. This is the easiest way to avoid complex shopping cart set up that other hosting services may offer. PayPal even offers a arbitration feature that may prevent customers from requesting refunds on your products if they are not happy. It gives you a great chance to step in and offer and added incentive for them to keep your products and stay on your emailing list.

As for capturing your prospective customers contact information, there are a few ways to do this. The easiest is to set up a basic squeeze page offering a free bit of information if they log in to receive it. Then send them to your sales page. That way, even if they don’t buy your product you can continually market to them until they unsubscribe. A second way to do this is make your product a physical product. This will require their information be entered into PayPal’s system and re-entered on your order confirmation email, which is automatically delivered by associating your PayPal and AWeber accounts.

I also want to remind you that you do not have to use AWeber for your list-building. There are many other services that do the same thing, even free ones. If you are looking to do things on the cheap try It is a great resource for those of you who may be in the initial stage of building their list and don’t want to pay a lot of money before they achieve a certain amount of success. Keep in mind that AWeber offers a 30 trial period as well and you can export any names your list accrues during that time too. Either way you can start building your list right away with no fear of losing your leads.

It is also beneficial to include an avenue for people to purchase your products through conventional “snail mail” means. Many people simply use the internet to access information and may not feel OK with their credit card information being transmitted online. All you need to do this is include an payment option that list your business address and the department you would like it sent to. They drop their checks in the mail and you simply deposit them, and send the request to your fulfillment house for delivery. It’s a piece of cake.

When you are getting ready to launch your eBook, price will be a huge factor in deciding your next step. This is where some of the research we did on eBay and Clickbank will help you out. If you have previewed the competition and know about where they are priced in comparison to what they are offering, then you have a pretty good gauge on where you want to price your eBook.

Gavin J. King is the creator of get paid for writing eBooks and creates eBooks designed to assist internet marketers increase their success. With a broad range of experience and knowledge to draw from his products and articles are helpful and enjoyable. Gavin J. King likes writing articles about pay per click campaign management and other web-based, worthwhile pursuits.

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