Google Shopping Feeds Training: Best Practices for Product Feed Optimization

Follow our do’s and don’ts of product feed optimization for Google Shopping success: http://goo.gl/XAJ5Rt. We share proven best practices for optimizing your product feeds to improve performance on Google Shopping. You’ll learn how to:

– Provide better product titles, images, product types and other content to boost traffic and sales
– Run experiments to identify which best practices are most effective for your products
– Update your product feeds to comply with the new feed requirements enforced in September

This session is Part 2 of our series on the Google Shopping Feeds Training. Part 1, Google Shopping Feeds Training: Basics, Disapprovals, Maintenance, is already available on the Shopping YouTube channel (https://goo.gl/vL6CfD). Check it out to familiarize yourself with the basics.

Welcome to Google Shopping

Looking to reach more shoppers online? Learn how Google Shopping helps connect your products to the shoppers who matter most—the ones looking for what you sell.

Get started: https://www.google.com/startwithshopping
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