😦What is Google Shopping and why it can bring much more profit to your dropshipping store than Facebook ads? We’ll explain you everything!
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👋Hi! That’s Anna from Dropship Club. In this video, we will compare the features of the two avenues of promotion: Google Shopping Ads and Facebook Ads. I’m sure that you already know a lot about Facebook Ads so, I’ll tell you about Google Shopping at first.
💻This service allows users to search for products on online shopping websites and compare their prices set by different vendors. Google Shopping is powered by two platforms: AdWords and Google Merchant Center.
🔎Shopping ads allow shoppers to quickly and easily find your products on Google. If you own a dropshipping store or any online store you should know that Google Shopping can help you generate massive sales almost automatically.
💰In the last quarter, Almost 50% of our sales in the e-commerce department have been gained thanks to Google Shopping. The cost per conversion varies from 50 cents to 5 dollars and that’s a really good cost comparing to some other channels.
Let’s talk about Google Shopping benefits.
☝Everyone thinks about Google when they need to find anything out, they google the products they want to purchase so it gives you a great chance to attract some potential customers or hot audience to your store by showing them your Shopping Cards.
🙅In contrast to Facebook, Google Shopping ads don’t require you to make detailed targeting settings, for example, by selecting interests or other parameters as you do on Facebook. You need to select only your customers’ countries and let Google show your ads to the people who are looking for these particular products.
🤔Not everyone wants to use Google Merchant: it’s a newish tool, it takes some time and patience to be set up, and we haven’t seen so many people teaching how to use it properly. That’s why not so many e-commerce marketers work with it; as the result, it’s easier for you to compete in this field. However, you’ll have competitors among the biggest online stores. Just make sure your pictures, prices, and descriptions are competitive enough!
📈You can test as many products as you have in your web store. For Facebook, the usual step is to spend – on a product to see if it sells. For Google Shopping Ads, all you need to do is make sure your product title and description match the product (which is also good for SEO purposes and for your single product pages appearance). Google will help find buyers for you and you can exclude products which are not selling from the listing.
All these advantages of Google Shopping Ads are much more than satisfactory arguments. It makes it clear why we use it and why you should start using it too!
Thanks for watching! Ask your questions in the comments and don’t forget to subscribe!
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